Rob and Ruby—two flavor-fiends obsessed with the magic of crispy foods.
Ruby comes from a multi-cultural family. Being half African American and Japanese and half Irish Italian, there was always something delicious cooking in her home. Her favorites were the crunchiest, especially her papa’s fried fish and tempura.
Rob’s obsession with crunch began with his grandma’s breakfast potatoes—fluffy on the inside and crispy on the outside. He’s been chasing flavor and texture ever since, building his career in the food industry since he was a teenager.
As luck would have it, the universe decided these two should meet. They traveled, ate lots of amazing food, cooked lots of amazing food, worked, oh yeah got married, and cooked and ate some more.
Their cooking was and is a mix of both their upbringings, with the richness of their travels and experiences sprinkled in. One dish that represents this perfectly is taberu rayu, a Japanese chili oil condiment with crunchy garlic. Their version wasn’t quite that, not in the traditional sense anyway. It wasn’t the Chinese version either. Nor the Vietnamese. Was it more Italian? Mexican? It was all of it. They had taken their favorite parts and made something a little similar, something a little different. It was a hit with their family and friends.
The idea to sell started to float around. But for these two flavor-obsessed, good is never good enough. For two years, they tested, fiddled, experimented, shared, tracked, tinkered, toiled and BOOM! KariKari was born.
KariKari is a blending of many things, and an ode to all that came before. To grandmothers and grandfathers, parents, chefs, mentors—to the memories of Calabrian chili paste on pasta in Italy, salsa macha in the southern regions of Mexico, Lao Gan Ma slicked noodles in Xiamen, tương ớt sa tế on a glistening bowl of bún bò Huế in Seattle’s International District, and taberu rayu on their own family’s table. KariKari was created with respect for the past and honor for the future.
Looking to buy KariKari for you or a friend? Order directly through our website! Interested in purchasing wholesale for your grocery or market? Contact us with inquiries!